There are two broad types
of tourism digital product.
Visitor orientation product is the "need to know" content helping people to make informed choices and explore unfamiliar environments.
Interpretive product by comparison is the value add. It helps people attribute values and meanings to the experience they are engaged in.
Visitor orientation material should be delivered on non-discriminatory platforms.
These can communicate with people irrespective of their choice of language, mobile device or extent of pre-trip preparation. Web apps and interactive PDF smartphone guides offer this capability.
Interpretation product ideally then sits on top of this core foundation of essential visitor "need to know" content.
"Want to know" material can afford to target specific user groups with value add product such as may be delivered in a single language to people who are prepared to download a tourism app to their device in order to access this experience.
It follows that interpretive digital content is largely driven by technological innovation.
As new and improved augmented and virtual reality apps evolve for example so too do new opportunities emerge in relation to how these can be used.
Digital visitor orientation information however rests upon content. The technology is powered by the internet browser on people's mobile devices.
This means that content based resources like tourism web-apps have a long term relevance as their functionality is only improved - not threatened - by third party technological innovation.
Web app user guides are tourism digital product that provides content direct to users via the internet browser on their mobile device.
They are designed for use in areas where there is internet coverage. Here they provide simple one click access to content without the need to download any third party software to connect with the product.
This content can also be translated on the fly into the language of the user's preference in accordance with the way they have configured their internet browser.
Connection is provided by simple one click access using QR codes or alternatively be conducting a simple search such as for "Falls User Guide". The third option for access is to enter the URL as provided into the internet browser.
Building the web-app with static web pages also means it can be easily delivered in remote areas by setting up a local area network driven by a solar powered Raspberry Pi server.
Interactive PDF smartphone guides work with PDF reader apps [e.g. iBooks] already installed on a user's mobile device.
They are formatted to mimic the functionality and operating environment of their companion tourism web-app product.
Smartphone guides are content only packages that work on any mobile device to embed data onto the phone for use in areas remote from internet coverage. Being data only they have workable file sizes between 15-30MB and so can be downloaded without needing wi-fi access as required for app downloads in excess of 50MB.
Packaged together with web app solutions such as used at the Three Sisters they provide a complete solution taking advantage of the ease of internet coverage where available whilst offering a companion product for use in surrounding areas where the coverage may not be available.