User accessibility advantages of web apps

Web-apps ensure that the content is accesible to all users irrespective of their choice of mobile device. This is in contrast to most apps which are generally only produced for IOS and Android software platforms thus discriminating against users who choose a device driven by a different operating system.

Web-apps also allow non-English speakers to translate the content into their native language via the settings in their phone internet browser. [Chrome for example offers the user the choice to instantly translate 'foreign' language web pages when they load.]