In 2014, we were invited to join the High Country Collective team delivering the roll out of the branding and signage collateral needed to establish the Great Victorian Rail Trail - Victoria's longest such trail connecting the towns of Mansfield, Alexandra and Tallarook across the foothills of the Victorian Alps.
A feature of this project was the fact that there was a significant body of funds available to develop and implement the signage ensemble and an innovative, world class response was required by the client.
This led to us working in close collaboration with both the High Country Collective team members and our signage subcontractors Screenmakers to develop some striking and innovative design responses.
The combination seat unit shown above for example that also doubles as a bike rack is an example of the innovation delivered on this project.
Similarly the main entry orientation display that derives its style from railway semaphore signals is another example of the integrated and coherent responses we engineered for the project.